Thursday, February 26, 2009

The "Clean City

I am coming to the end of my first week with branding giant Coley Porter Bell and it seems all the doubts I started having have been eased due to an incredible presentation by employee Michael Canturi on the 2007 advertising ban in Sao Paulo, Brazil.

Each year CPB runs an annual event called Blue Sky in which employees are asked to anonymously submit an idea for a destination they would love to travel to and what they would do there. The most inventive and interesting suggestion wins and the winner receives £2500 to help  send them on their way.

Michael was interested in the effects of the ban and what that had meant for the city and its occupants. The ban came into effect to due a massive influx of corrupt advertising that was littering virtually every available space in the city. Strict laws were put into place banning all billboards and public advertising. Signage on shop fronts was also effected as they were asked to reduce the size of their logos. While this often produced hilarious results with many shop owners simply cutting their sign in half, rendering it illegible, it also acted as a catalyst for incredible creativity with several larger brands in more wealthier areas not afraid to take on the challenge. Street art also flourished as it filled the empty space billboards had left behind.

There where a couple of downsides. The rundown areas of the city started to look even worse as there were no longer any huge billboards to cover up the mess. Residents of large tower blocks were no longer subsidized for having advertisements placed on the side of their flats thus increasing the city's poverty and no cleaning measures where taken once adverts were taken down, which in many cases made the space in question look worse.

On the whole though the new Law seemed to have a really positive effect on the city. Clean, well considered design now decorates the high streets as supposed to a multitude of in your face branding. The newly considered space seemed to created a more 'breathable' environment which resulted in a more relaxed atmosphere. Due to the popularity of the Law other cities such as Milan and Rio are considering a similar approach.

Wednesday, February 18, 2009

works and ideas...

I havnt updated my blog in ages so I thought I ought to get back into the swing of things. Im coming to the end of my 6 week internship at The Old Sweet Shop. Its been a great experience and Joe has been great in letting me push my own ideas and work. Ive done lots of drawing, some of which will be up on my website soon and there's some definite scope for pushing things further with my illustrations which is exciting. 

On the design side of things both myself and Joe have been getting really excited about about a process book we are collaborating on. Its been a real long haul but the end result should look fantastic. Its been a perfect opportunity for me to get stuck into photography, sculpture and illustration and then design a small publication around it. Fingers crossed it will be finished soon and I'll get images up on the site asap.

On Monday, I start a months internship with branding agency Coley Porter Bell. It'll be an interesting one as they're a massive agency who focus big time on the corporate side of design, so not necessarily my cup of tea but it should be a worth while experience and one which could well lead on to other things. 

Im also planning on kicking off some small projects. One for LA based band Hands, designing their album artwork and another for house producer Pheps, designing artwork for digital releases. Stay on the look out for all of this and fingers crossed it all goes to plan.


Friday, February 6, 2009

Secret Heart Exhibition

Secret Heart at The Old Sweet Shop premiered last night. Thanks too everyone that braved the cold for the Private View, it was lots of fun. I loved putting the show together so it was great to see so many of you enjoying it.

For more photos and information visit the old sweet shop blog


Monday, February 2, 2009

Illustration for The Old Sweet Shop

The gallery being engulfed by some cosmic goo.

I'll add colour soon.